About Us

About Tierra Suelta Inc.

For three generations, first in Cuba and since 1999 in South Florida, the Abreu family has been growing, importing, packing, and shipping premium tropical fruits, including Star Fruit, Dragon Fruit, Thai Guava, and Mamey. Founded over 30 years ago by my parents, Tierra Suelta has always been a labor of love and dedication to cultivating the finest exotic fruits.

Today, Tierra Suelta Inc. is proudly run by the third generation of the Abreu family, brothers Adrian and Frank, in Homestead, FL. Alongside them, Steve Stutz serves as the principal and sales lead. As these fruits are seeing accelerated growth in mainstream markets, Tierra Suelta BB #:279428 is expanding from their core wholesale business, with direct-to-retailer programs across the US and Canada. Our farm is dedicated to sustainable practices and delivering the freshest, most flavorful fruits to our customers. At Tierra Suelta, we believe in the power of nature and the joy of sharing its bounty with the world.

Tierra Suelta is marketing their freshly launched retailer programs with new branding, 

“By shipping direct to retailers, we extend shelf-life, optimize product quality and reduce shrink,” said Steve Stutz, Tierra Suelta Principal and sales lead. “Retailers and consumers are also interested in knowing where their food is grown. So, besides the authenticity and deep expertise that comes from three generations of farming, traceability and food safety are enhanced because we grow, pack, and ship our own fruit.

Tierra Suelta, which literally translates to mean loose soil, is a well-known agricultural region in Eastern Cuba.

“That’s where my grandfather and father operated our family farms, then my mom and dad began farming near Miami in 1999,” said Tierra Suelta Principal, Adrian Abreu. “They named the business Tierra Suelta to honor their heritage and the legacy of the region,” he added.

Tierra Suelta is a woman- and minority-owned business. In addition to Tierra Suelta’s farms in South Florida, the company has a farming joint venture in Ecuador, ensuring year-round supply of Dragon Fruit and sufficient volume to meet any retailer needs.

“We’re the only tropical fruit grower I know of that has a full-time agronomist on staff,” said Frank Abreu, Tierra Suelta Principal who oversees production. “This allows us to combine the art of farming—learned from our parents and grandparents—with the science of modern agriculture to ensure we are providing the optimal water and nutrients to consistently produce the best-tasting, premium fruit.”

“In the past year, we have added over 30,000 feet of state-of-the art, Primus-certified cold storage, right here on the farm,” he continued. “Our fruit goes straight from the field to the cooler where we pack under optimal conditions, further protecting quality and freshness.”

Tierra Suelta also employs innovative, 100% recyclable packaging and methods to further protect their fruit, reduce shrink and increase retailer profits. Their Star Fruit, for example, is individually wrapped and can be delivered in protective, 2-pack clamshells.

“Tierra Suelta combines authentic, family-farming skills with modern agronomy, cooling, packing options, and shipping, to provide significant advantages to retailers in terms of enhanced product flavor, quality, consistency of supply and reduced shrink, yielding higher profits and happier shoppers,” concluded Stutz.

 Tierra Suelta Principal has been a huge part of the company success carrying on his family legacy. From expanding how they pack and store, to farming and new innovative ways of making sure each fruit makes it to all their customers in the best quality possible.

Tierra Suelta Principal, alongside his brother, he has been a huge part of the company success carrying on his family legacy. From expanding how they pack and store, to farming and new innovative ways of making sure each fruit makes it to all their customers in the best quality possible.

 Steve Stutz with over 30 years in the produce business, he brings a welcoming chest of knowledge. He serves as the principal and sales lead 

Tierra Suelta, Inc. is a third-generation, Primus-certified, woman and minority owned grower, packer, shipper of tropical fruits. With a state-of-the-art packing and cooling facility located on their South Florida farm, and full-time agronomist on staff, Tierra Suelta provides premium fruit with exceptional flavor and quality. Known for their star fruit, dragon fruit, Thai guava and mamey, Tierra Suelta ships throughout North America and has a consistent, reliable year-round dragon fruit program.